So I may be a little biased but this brand is something pretty special. And the brains behind it live in a pretty good looking head…Started by my partner Jeremy, Past Present is a Perth based hat label that is due to launch late May. Focusing on premium fabrics and attention to detail, Past Present is all about bringing that dapper gentleman back into the modern man’s attire.
Think about it, all those photos of your grandpa, hair slicked back, pressed trousers, nice button up; getting dressed back then was a process. There was a lot of thought that went into it and the men looked so put together .
A hat was the final flourish, often the statement piece. It helped define an outfit, and to some degree, the person wearing it. This is what Jeremy is passionate about and what the essence of Past Present is.
It's not just all for the guys though, the range will also include some wide brims and they are perfect for us ladies!
Jez was good enough to tolerate my usual pesky questions:
Favourite city: New York hands down.
Breakfast of choice: Spiced beef benedict with harissa hollandaise on ciabatta toast
Favourite Brand: Probably A.P.C (if only I could afford it all)
Describe your perfect day: Exploring NY or San Fran. Or realistically, wake up early/ish, take Lola down to the beach, then out to brunch with my girls, relaxing arvo (bit of inspo lurking) then try a new dinner spot around town with Lana.
Most visited website: theclassyissue.com orneedsupply.com. Maybe a wholesale fabric website in there too.
Favourite wardrobe item at the moment: New classic white sneakers or brown brogues.
Favourite quote: "Do well, live well, dress really well" - Someone at levi's
Can’t live without:.Lana and Lola. Lots of shoes.
For more on Past Present visit www.pastpresent.com.au or @pastpresentthelabel
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